Creating a Campaign

If Gamification was V1, Questing is V2 and a powerful growth lever being baked into all future customer journeys.

Quests are a part of the modern flywheel and the next evolution of UGC and are designed to make flywheels turn.

Quests can be baked into any moment or channel IRL or URL. Quest platforms are good for kickstarting flywheels, but once you have users you can bake quests into any moment on any channel. The key is the ensure all quests, on any channel, can be connected together unlocking a new era of omnichannel experiences. When quests are baked into any moment they become hyper-targeted flywheel drivers because you can incentivize any action in any moment.

Web3 is leading the way, but soon you'll see quests baked into all-digital experiences because of their ability to acquire new users without having an audience, can be baked into any moment to keep flywheels turning, enable omnichannel experiences across ecosystems, and users like doing them!